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Barrio Bonito is a non-profit organization currently in the developmental stages in Chicago. Their unique venture will entail an urban showcase and boutique that will use its revenue generated to operate a training program for under priveleged urban youth.
Barrio Bonito means "beautiful neighborhood" in Spanish and was inspired by a visit to the La Boca neighborhood in Buenos Aires, Argentina. The pride of this area is their futbol team, which T.WAY had to incorporate in this secondary logo identity for the Barrio Bonito store. This logo design represents both the business venture and its inspiration...
